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Let’s say you’re the Vice President of Sales or the Sales Manager of a team of sales reps.
Three years ago you developed a sales force automation (SFA) strategy. You’ve read all the right books on sales process. You’ve trained all your reps on a sophisticated selling methodology developed by a leading sales guru. And you’ve spearheaded the adoption of a system to track your sales pipeline, and to make your forecast.
So, what’s your business issue? It’s still not working.
Take the first step: Understand Your Pain.
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